How are US eating patterns evolving and what opportunities are emerging?

Recently published research from The NPD Group confirms not only is the practice of eating  three-square meals a day no longer dominate, but it finds Americans increasingly skip meals entirely – whether because they prefer a collection of snacks or a state of constant grazing as they balance the demands of their day or because they are trying to cut calories or costs as inflation continues to drive food prices up double-digits year-over-year.

Of course, many people still eat traditional meals, but what and where they are dishing up is equally influenced by their physical and emotional health goals, time constraints, how much money they have and even their life stage.

In this episode of FoodNavigator-USA’s Soup-To-Nuts podcast​, NPD food industry advisor David Portalatin shares insights from the group’s 37th​ annual Eating Patterns in America report, including how economic uncertainty, the pandemic, a quasi-return to ‘real life’ and our hyper-awareness of wellness are impacting eating decisions. He also shares how these shifts are creating opportunities and challenges for food and beverage brands and retailers and how they can make the most of the ever evolving situation.                  

[Editor’s note: Never miss an episode of FoodNavigator-USA’s Soup-To-Nuts podcast – subscribe​ today.]

Rising food prices present difficult choices

One of the most influential macro-trends impacting how Americans eat is inflation – which continued to rise 0.4% in October for food at home so that year-over-year grocery prices are up a staggering 12.4%, according to the most recent Consumer Price Index data​ released last week.

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