Monster takes share in energy drink segment while Bang Energy sees double-digit sales declines

Net sales for Q3 2022 increased 15.2% to $1.62bn, up from $1.41bn in the same period last year. 

Sales of the company’s energy brands were up 11.2% in the 13-week period through Oct. 22, 2022, according to Nielsen data for all outlets combined (i.e. convenience, grocery, drug, mass merchandisers).

By individual brand within Monster’s portfolio, sales of Reign increased 11.8%  sales of Monster increased by 11.4% over the same period, NOS was up 13%, and Full Throttle increased by 7.1% for the 4-week period through October 2022.

By comparison, sales of competitor Red Bull were up 6.2%, Rockstar was up 8.1%, and 5-Hour Energy dropped 2.2%. Sales of Bang Energy registered the steepest declines dropping 27.3% for the 4 weeks ended Oct. 22, 2022, compared to the same period last year.

In terms of actual market share, Monster’s share of the category increased from 30.8% one year ago to 31.1% presently. Competitors Red Bull, Rockstar Energy, and Bang Energy, saw market share declines with Bang declining by 2.5% to command 4.8% of the total energy drink market, according to Nielsen data for the four weeks ended Oct. 22, 2022. 

“The company has regained market share leadership in the energy drink category in the United States,”​ said CEO Rodney Sacks on the company’s Q3 2022 earnings call.

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