‘The stage is well-set for us to eclipse $100m next year,’ says CEO

“We’re finally able to move past a patchwork of several bakeries, which gave us a lot of versatility but was also really inefficient,”​ Bobo’s CEO TJ McIntyre told FoodNavigator-USA. 

“This new facility has everything under one roof at 123,000 square feet. It’s literally as big as a Costco. We believe that the stage is well-set for us to eclipse $100m next year and win consumers over in the cereal bar category, the nutrition bar category.”

The new facility will give Bobo’s around $120m in production capacity and plenty of room to expand over the next few years as the company meets pent-up consumer demand that the company has only been able to partially meet because of production limitations.

“Our top line will grow 45% this year and it could have been as high as 70% with the out of stocks,”​ said McIntyre. 

“And that is a really stressful and unfortunate position from which to run a business because we don’t spend time talking about white space, and as the CEO I’m not even spending time with my amazing selling organization because there’s not a great opportunity for us to ideate around opportunities and growth. Instead, we have to work so hard to fulfill what’s already coming to us.” 

Source link

We will be happy to hear your thoughts

Leave a reply

Enable registration in settings - general
Shopping cart