‘We’re not making plant-based alternatives. We’re just making great tasting food’

Wicked Kitchen​ products – launched with Tesco in the UK in 2018 and in the US in summer 2021 – are available in several leading retailers, with some ‘anchor’ accounts such as Kroger and Sprouts stocking a wide range of products from frozen meals and lupin-bean-fueled ice cream to condiments and shelf-stable meal kits, and others such as Walmart and 7-Eleven stocking shelf stable products such as ‘late night noodles’ that introduce shoppers to the Wicked brand.

Good Catch​ – which debuted in the US in 2019 with shelf stable tuna pouches and has since introduced frozen crabcakes, fishcakes, sticks, fillets, and burgers – has picked up some key accounts including Whole Foods, Sprouts, Giant, Albertsons and Meijer and struck a distribution and sales deal with seafood giant Bumble Bee Foods. Products are also available in nearly 500 Tesco stores in the UK and sold under the Swell Catch brand in Canada, said Speranza. Read more about the brand and formulations HERE​.

Good Catch’s largest customer today is Whole Foods, and Wicked is not in Whole Foods, while our largest customer is Kroger, and they’re not in Kroger, so there are big opportunities there,” ​he told FoodNavigator-USA.

“Good Catch’s foodservice footprint is also slightly bigger than Wicked’s, so we’ll leverage those relationships as we build a presence for Wicked in foodservice. It’s rare you acquire a brand or product line that is so highly accretive.”

‘Highly accretive’

Under the deal, Wicked Kitchen will take over Good Catch’s brand in North America and the UK, said Speranza, who said it would be “business as usual in terms of branding, current product availability, distribution, and fulfillment,”​ with Gathered Foods, the parent company of Good Catch, becoming a shareholder of Wicked and gaining a seat on the company’s board.  

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